About The Dab
Our Mission, Vision & Values
At The Dab, our mission is rooted in passion, expertise, and a deep respect for the plant. From cultivation to customer care, every part of our process reflects a dedication to quality, transparency, and innovation. Behind this vision is the owner, Lance Perryman, whose leadership and commitment have helped shape The Dab into one of Colorado’s most trusted names in cannabis.
With years of combined experience in business, retail, and cannabis culture, Lance has built more than just a dispensary—he has built a community hub where customers can feel confident they’re getting premium products, honest guidance, and a welcoming environment. His forward-thinking approach has positioned The Dab as a leader in the industry, setting new standards for what a dispensary can be.
At the heart of The Dab is a belief in education, customer experience, and community connection. Lance’s passion is elevating the industry while keeping things approachable and authentic for everyone who walks through our doors.
He continues to guide The Dab with one clear mission: to offer top-quality cannabis with integrity, care, and the kind of knowledge that only true enthusiasts can bring.
Lance Perryman – The Dab’s Owner
Lance Perryman is a seasoned leader with more than a decade of hands-on experience in the cannabis industry. From navigating Colorado’s earliest licensing processes to building and scaling retail operations, Lance has been at the forefront of shaping the state’s modern cannabis landscape. His expertise spans licensing, compliance, operations, and retail development, giving him a rare perspective on what it takes to create a cannabis business that not only succeeds, but also sets the standard for professionalism and excellence.
Throughout his career, Lance has played a pivotal role in the growth of both startup ventures and established brands. He has worked side by side with entrepreneurs, cultivators, and operators to help them achieve sustainability in a competitive and heavily regulated market. His entrepreneurial mindset, collaborative approach, and ability to solve complex challenges have made him a trusted operator—one who is equally comfortable in the boardroom as he is in the grow room or retail floor.
At The Dab, Lance’s vision is clear: to create a dispensary that prioritizes quality, transparency, and community connection. He believes cannabis retail should be more than a transaction—it should be an experience rooted in education, trust, and authenticity. This philosophy shapes everything The Dab does, from curating its premium product menu to training staff to provide meaningful guidance for customers of all experience levels. Whether serving a first-time consumer exploring cannabis for wellness or a connoisseur looking for top-shelf flower, Lance’s goal is to ensure every person leaves The Dab with confidence in their purchase and connection to the brand.
The Dab, Licensed Marijuana Business
