Lance Perryman

Lance Perryman is a seasoned leader with more than a decade of hands-on experience in the cannabis industry. From navigating Colorado’s earliest licensing processes to building and scaling retail operations, Lance has been at the forefront of shaping the state’s modern cannabis landscape. His expertise spans licensing, compliance, operations, and retail development, giving him a rare perspective on what it takes to create a cannabis business that not only succeeds, but also sets the standard for professionalism and excellence.

Throughout his career, Lance has played a pivotal role in the growth of both startup ventures and established brands. He has worked side by side with entrepreneurs, cultivators, and operators to help them achieve sustainability in a competitive and heavily regulated market. His entrepreneurial mindset, collaborative approach, and ability to solve complex challenges have made him a trusted operator—one who is equally comfortable in the boardroom as he is in the grow room or retail floor.

At The Dab, Lance’s vision is clear: to create a dispensary that prioritizes quality, transparency, and community connection. He believes cannabis retail should be more than a transaction—it should be an experience rooted in education, trust, and authenticity. This philosophy shapes everything The Dab does, from curating its premium product menu to training staff to provide meaningful guidance for customers of all experience levels. Whether serving a first-time consumer exploring cannabis for wellness or a connoisseur looking for top-shelf flower, Lance’s goal is to ensure every person leaves The Dab with confidence in their purchase and connection to the brand.

Under his leadership, The Dab has grown into one of Colorado’s most recognized names in cannabis, known for its customer-first approach, innovative strain selection, and welcoming retail environment. Lance sees success not just in sales, but in the long-term relationships built with customers, employees, and the surrounding community. For him, leadership means setting higher standards for the cannabis industry as a whole—fostering a culture of compliance, responsibility, and care while continuing to push the boundaries of what a dispensary can be. Looking ahead, Lance remains deeply committed to expanding The Dab’s impact. His goals include advancing cannabis education, strengthening community partnerships, and continuing to innovate within Colorado’s ever-changing cannabis market. Driven by both passion and purpose, Lance views The Dab as more than just a dispensary—it’s a reflection of his belief that cannabis, when handled with respect and integrity, can improve lives, strengthen communities, and set a lasting example for the future of the industry.